This is the appraisal trap. An agent inflates the figure to win the listing. The vendor accepts it because it is the best number in the room. The campaign launches on a foundation that was never solid. What happens next follows a sequence that is entirely predictable and almost never ends where the vendor hoped.
The Mechanism Behind Listing-Buying Behaviour
The logic from an agent perspective is straightforward. An agent who quotes the market accurately competes on service and track record. An agent who quotes high removes that competition entirely - they give the vendor a reason to sign that has nothing to do with capability. The listing goes to whoever promised the most, not whoever can actually deliver it. That is a rational business decision from the agent side. It is a costly one from the vendor side.
Choosing the agent who quoted highest feels like a win at the time. It rarely is. What it actually does is transfer the cost of that decision from the agent - who gets the listing regardless - to the vendor, who runs the campaign, absorbs the feedback, accepts the eventual reduction, and settles for a result that honest pricing from day one would almost certainly have beaten.
The Campaign That Starts Strong and Falls Apart
The first two weeks of a campaign built on an inflated appraisal follow a recognisable pattern. Enquiry is lighter than expected. The feedback from open days is noncommittal. The agent begins managing expectations - carefully at first, then more directly. By week three or four, the price conversation is unavoidable. The vendor who signed on the strength of a high appraisal is now being asked to reduce to where they probably should have launched. And they are being asked to do it with weeks of campaign history working against them.
What Supporting Evidence Should Come With Any Appraisal
A genuine market appraisal is built on evidence. Comparable sales from the last sixty to ninety days in the same suburb or nearby streets. Properties with similar land size, bedroom count and condition. Actual transaction data - not asking prices, settled prices. An agent who cannot produce this evidence is working from opinion, and opinion without data is just a number on a page.
Vendors who do their groundwork on agent selection insights before signing anything tend to make more informed comparisons between the agents they see.
The Questions That Separate Genuine Agents From the Rest
Get three appraisals. Compare the evidence behind each one. Look at the supporting comparable sales, the list-to-sale ratios and the recent local results. Then choose the agent whose market knowledge is most credible - not the one whose number was most appealing. The vendor who makes that distinction tends to run a very different campaign to the one who does not.
Common Questions About Choosing the Right Agent
What does an honest appraisal look like compared to an inflated one
An inflated appraisal tends to reveal itself under questioning. The agent becomes vague about the comparable sales, pivots to general statements about the market, or produces comparables from different suburbs or different time periods. A genuine appraisal does not wilt under scrutiny - it is strengthened by it. The agent who welcomes specific questions about methodology is almost always the one worth taking seriously.
Can I get out of an agency agreement if the agent overquoted
Read the agreement before you sign it. Cooling-off periods, notice periods and performance clauses vary. If the agent overquoted materially and the campaign has demonstrably failed to generate the activity a correctly priced listing would have produced, the conversation about early exit is worth having. Most agents would rather part professionally than face a formal dispute process - but you need to understand your position before you have that conversation.
Does getting more appraisals help or just create confusion
Get three. Compare the comparable sales each agent provides, not just the figures they quote. Note which ones are using recent, locally relevant data and which are stretching the definition of comparable to support a higher number. The pattern across three careful appraisals will tell you what you need to know - about the likely market range and about which agent is being straight with you.
How do I choose an agent based on more than just the number they give me
Beyond results, look at how they handle scrutiny. Ask a hard question during the appraisal and watch what happens. Do they engage with it directly, or do they deflect and return to their prepared points? An agent who can handle a direct question in a low-stakes presentation will handle a difficult buyer conversation in a live negotiation. One who cannot will struggle with both.